AS BUSINESS STUDIES (Unit 3) REVISION
Why do business seek international markets?
Key Players in the world economy
Which country to target? – assessment of country markets
Comparative advantage and the role of specialisation by countries
Responsibility to stakeholders
Social/Cultural differences in doing business
The purpose of tariffs, laws, and import quotas
Global industries
Global marketing
Global market niches
Multinational companies : their benefits
Multinational companies : their negative impact
Multinational companies : should they be controlled