AS BUSINESS STUDIES (Unit 1) REVISION
Entrepreneurs : Their characteristics and motivations
Markets : What makes a market and what should firms supply?
Identifying what consumers want : demand and the interaction of demand and supply
Identifying what consumers want : Market/Product orientation
Market Size, growth and segmentation
Mass Marketing vs. Niche Marketing
Positioning the business idea
Opportunity Costs and Trade-offs.
Business and the economic Climate
Sources of Finance
Estimation of Sales, Costs and Profits
Break-even Revenue Level
Measurement of Profit
Creation of a business Plan