AS Business Studies Unit 1



Entrepreneurs : Their characteristics and motivations

Leadership Styles

Markets : What makes a market and what should firms supply?

Identifying what consumers want : demand and the interaction of demand and supply

Identifying what consumers want : Market/Product orientation

Market Research

Market Size, growth and segmentation

Mass Marketing vs. Niche Marketing

Positioning the business idea

Product Trial

Opportunity Costs and Trade-offs.

Business and the economic Climate

Sources of Finance

Estimation of Sales, Costs and Profits

Break-even Revenue Level

Measurement of Profit

Creation of a business Plan