AS Business Studies Unit 2



Marketing : objectives and strategy

Marketing mix : Product

Marketing mix : Price

Marketing mix : Promotion

Marketing mix : Place

Marketing : Product Life cycle

Marketing : Boston Matrix

Marketing : Price Elasticity of Demand

Marketing : Social Trends of Marketing

Production : Product design

Production : Productivity and efficiency

Production : capacity utilisation

Production : stock control

Production : Lean management and QMT

Production : Consumer protection legislation

Finance : Budgets and Sales forecasts

Finance : Cash flow forecasting

Finance : managing working capital

Finance : difference between cash and profit and why businesses fail

HRM : Types of organisational structures

HRM : Recruitment and training

HRM : Motivation Theories

HRM : Financial Motivation

HRM : Non-financial Motivation

HRM : Reduction of Labour costs